RV MEDIA a renowned internet marketing company offers quality PPC services to increase In Online Digital Marketing, Pay per Click is recognized as a most swift tool that delivers instant results. The outcome of these results come in the form of increased traffic; increased number of queries; and increased sales volume. Pay per Click is not free. There is a cost attached to it as the keywords that are used in a particular campaign are bided on-line at different prices. Google Adwords, running a pay per click campaign management has become simple enough for anyone with a basic knowledge to manage a PPC account and assist anyone in getting a large number of clicks in a few hours. The only difference between a vendor next door and a professionally run PPC Service provider is the objective of running a campaign. PPC experts at RV Media (PPC Advertising Company) measure the performance of a campaign through conversion rate rather than Click through rate, which is calculated by dividing total number of clicks by the total number of impressions.