In many ways, https is identical to http because it follows the same basic protocols. The http or https client, such as a Web browser, establishes a connection to a server on a standard port. However, https offers an extra layer of security because it uses SSL to move data.
Remember when you bought your first shiny new car. It was your most prized possession. However to protect and keep it in perfect running order you had to take it in for regular maintenance. Just like your car, your website also needs regular maintenance and protection. Even after setting your website up you need to keep it secure with regular updates.
Another reason why digital marketing is a must for most modern brands is that it allows companies to foster better customer relationships. Whereas most traditional marketing provides one-way communication with the consumer, digital marketing allows for two-way communication in real time.
