Remarketing is a smart advertising technique which lets you show ads to users who have visited your website earlier. It encourages users to return by softly persuading and reminding them with relevant ads. The “reminder” ads are shown based on their search patterns and previous interactions with your website. If a user clicks one of your remarketing Ads to return to your website, they’re very likely to interact with your site. The second time around they know what to expect, so if they didn’t intend to interact, they wouldn’t click on your Ad. So a well optimized remarketing campaign can be extremely profitable.
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